TherapyCloud vs Psychology Today: What Does Your Monthly Fee Actually Buy?
Psychology Today is the biggest name in therapist directories. If you have been in practice more than a few years, you have probably paid for a profile there. But the biggest directory is not automatically the best value, and in 2026 a listing alone is no longer a marketing strategy. Below, you'll find what each platform offers, what each one costs, and where each one wins, so you can decide for yourself.
Cloud
Today
The Short Version
Psychology Today gives you a profile on the most heavily trafficked therapist directory in the country for $29.95 a month. That reach is real, and we are not going to pretend otherwise.
TherapyCloud gives you a searchable profile plus verified client reviews, CE tracking, a private clinician community, event listings, an impressions dashboard, and a marketplace for passive income, starting at $16.66 a month billed annually. Nearly half the price. Several times the toolkit.
If all you want is exposure on the biggest directory, Psychology Today does that. If you want your membership to work harder for your practice than a listing ever can, keep reading.
TherapyCloud vs Psychology Today: Feature by Feature
| Feature | TherapyCloud | Psychology Today |
|---|---|---|
| Starting price | $16.66/mo billed annually ($19.99 monthly) | $29.95/mo |
| Free trial | 30 days | None listed |
| Searchable public profile | ✓ | ✓ |
| Verified client reviews | ✓ | – |
| CE tracking and certificate storage | ✓ | – |
| Private clinician forum | ✓ | – |
| Passive income marketplace | ✓ | – |
| Event listings | ✓ | Support group listings only |
| Office listing for your practice or organization | Yes (separate Office Listings package) | – |
| Blog publishing with SEO support | Yes (Featured plan) | – |
| Profile analytics | Yes (impressions dashboard) | Yes (call and email tracking) |
| HIPAA-compliant telehealth | Yes (free Doxy.me partner account) | Yes (Sessions) |
| Protected phone number | – | ✓ |
| Link to your own website | ✓ | ✓ |
| Cancel anytime | ✓ | ✓ |
Psychology Today feature and pricing information is drawn from its public membership signup page and is accurate as of July 2026. Always confirm current pricing directly with each platform.
What Psychology Today Does Well
Psychology Today reports roughly 971,000 unique visitors browsing its US directory every week, and its profiles rank prominently in Google for therapist searches. Members also get Sessions, a free HIPAA-compliant telehealth platform, a protected phone number for prospective client calls, and tracking data for calls and emails. For pure directory exposure, it has the largest footprint in the field.
Here is the catch: exposure is also the ceiling. Hundreds of thousands of therapists are listed there, each paying the same $29.95 for the same profile format. With TherapyCloud's Featured Membership, you know exactly what boosts your visibility: featured placement in the directory and on the main website page. On Psychology Today, who gets the most visibility is a guessing game. When every therapist in your area has the same listing, the listing stops being a differentiator. And nothing in the membership helps with the rest of your professional life: your CE compliance, your peer network, your content, or an additional income stream.
Everything Below Is Included, and None of It Is on Psychology Today
Verified Client Reviews
Over 90% of people read reviews before deciding, and research from the Spiegel Research Center shows verified reviews can increase inquiries by up to 270%. Psychology Today profiles do not display client reviews at all. TherapyCloud handles the review process for you, and only initials are shown publicly unless a client chooses otherwise.
CE Tracking and Certificate Storage
Log your CE hours, store your certificates, and get automatic reminders before your license renewal deadline. No other therapist directory does this.
CE Tracking for Therapists →A Private Community of Licensed Peers
Private practice is isolating. TherapyCloud's members-only clinician forum gives you peer consultation, referral relationships, and ethics discussions with verified professionals, without paying $200 an hour for formal supervision.
A Marketplace for Passive Income
Sell worksheets, courses, and other digital resources you have already created. TherapyCloud handles hosting, payments, and delivery through Stripe's HIPAA-compliant platform, and takes just 10% per sale. Psychology Today or any other therapist directory has no equivalent.
Event Listings, Blog Publishing, and an Impressions Dashboard
Promote workshops and groups directly from your profile, publish a blog with the SEO handled for you on the Featured plan, and see exactly how many people are finding your profile and submitting contact forms.
The Pricing Math
Psychology Today costs $29.95 a month, which comes to $359.40 a year for a directory listing.
Every TherapyCloud plan includes a 30-day free trial. Cancel anytime, no penalty.
See Everything Included in Each Plan
Current pricing straight from our membership packages. Switch between monthly and annual billing to compare.
STANDARD
THERAPIST MEMBERSHIP
$19.99
FEATURED
THERAPIST MEMBERSHIP
$35.99
STANDARD
THERAPIST MEMBERSHIP
$16.66
FEATURED
THERAPIST MEMBERSHIP
$30.00
Every plan includes a 30-day free trial. Cancel anytime, no penalty.
You Do Not Have to Choose Just One
Here is something most comparison pages will not tell you: keeping your Psychology Today profile and adding TherapyCloud is a legitimate strategy. Being listed on multiple credible platforms strengthens your visibility in Google and gives potential clients more ways to find you. Many of our members run both.
The question worth asking at your next renewal is which membership is earning its keep. One gives you a listing. The other gives you a listing plus the infrastructure of a growing practice, for less money.
Why Therapists Need More Than One Online Listing →Built for Licensed Mental Health Professionals
TherapyCloud is designed for credentialed clinicians in private practice or working independently. Whether you see clients in person, via telehealth, or both, your profile reflects exactly how you work.
Frequently Asked Questions
See Which Membership Is Earning Its Keep
Start your 30-day free trial and put your membership to work for your practice, for less than a Psychology Today listing.
Start Your 30-Day Free Trial